What IRM Offers

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Employing a constellation of sophisticated marketing research techniques, public relations and corporate management consultation services worldwide, IRM’s primary objective is the promotion of international business.

In March 2011, IRM celebrated its 49th year of continuous operations proof positive of customer satisfaction across IRM’s eclectic list of international clients.

industrial survey   Industrial Survey Services (B2B Research)
  • Qualitative and quantitative market research
  • New market feasibility analysis
  • Industry benchmarking and forecasting
  • Competitive strategy analysis
  • Technical development trend analysis
consumer survey   Consumer Survey Services
 
  • Face-to-face interviews
  • Focus groups
  • Mail surveys
  • Phone surveys
  • Online/Internet surveys
Marketing Services
  • New product concept development and testing
  • Marketing strategy development
  • Distribution channel setup assistance
  • Sales promotion planning and implementation
  • Sales incentive planning and development
  • Packaging design development
Management Consulting Services
  • Consulting for international business planning
  • Feasibility studies, licensing, joint ventures and investment options
  • Plant location and acquisition assistance
  • Distributor selection, marketing system setup assistance
Information Services
  • Continuous monitoring and analysis in public opinion, business environments and market trends